Been there. Done that.

From the tender age of four, I found solace in capturing moments through the lens of a camera. A cringy family video documented my early attempts at preserving memories, as I taped my family crossing a rock path in the Botanical Gardens in British Columbia. Little did I know that this simple act would evolve into the creation of SixOneThree Media decades later.

The journey from ages 12 to 25, and now at 28, has been a rollercoaster of personal growth and media exploration. Wrestling with self-criticism and an unrelenting perfectionist streak, I allowed others' opinions to overshadow my own for years. The turning point came in 2020 when I launched SixOneThree Media, fueled by a determination to break free from the shackles of external judgments. My mantra became simple: if I loved what I produced and my clients felt the same, the rest didn't matter. Things were flourishing.

My expertise in Social Media, Content Creation, Web Design, and Marketing was cultivated over six years while working with two prominent dealership groups and collaborating with various agencies.

While I value the knowledge and skills learned over my six years, more importantly in Marketing, I really learned how cold agencies can be in terms of Media - it showcased within their efforts or lack there of. Most agencies I worked along side truly missed the mark on genuine care, transparency, and creativity due to the volume of clients they had - there simply is not enough time in a day. Often times our team was left confused or ignored. I recognized that their strategy for Social Media and client relationships wasn't effective, and my attempts to redirect the course, unfortunately deviated. I embarked on a journey to prove that authenticity, transparency, and genuine knowledge, both in social media and real-life interactions, are the essential keys to achieving meaningful business growth through media. Having successfully demonstrated this strategy with my own brand and then with a construction group based in Belleville, ON, I am committed to delivering honest, authentic, and transparent content for your audiences.

It was then I realized how valuable creators like I were. We were looked over because we didn't have fancy gimbals, fancy cameras, or hey, even fancy cars. What we did have was the passion and determination to put our name on something we are proud of. There were no shortcuts taken - it was our entire reputation. That's why today, I am empowering the next generation of creators to do what they love, value themselves, and see it through.

We are not a fucking media agency, we are a collective.

I recently left my full-time position as a Media Relations Officer the mentioned construction group, to share this knowledge with everyone. It is with great pride I'm able to confidently say the strategy works; having elevated their social media from 2,658 to nearly 11,700 genuine followers within a year. Boasting a remarkable engagement score and having reached over five million people through various social platforms within my tenure.

Ask me for proof if you're skeptical.

Robbie Rattan

January 5, 2024.